Privacy policy

This Privacy Policy describes how Carter Wear, (“Carter Wear”, “we”, “us”, or “our”), collects, uses, and discloses your personal information when you visit our website, use our services, or make a purchase (collectively, the “Services”). For purposes of this Privacy Policy, “you” means any visitor, customer, or other individual whose information we process in connection with the Services. Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time for operational, legal, or regulatory reasons. When we do, we will post the revised version on this page and update the “Last Updated” date below. Where required by law, we will provide additional notice.

Who We Are (Data Controller)

The data controller responsible for your personal information is Carter Wear. Contact details appear at the end of this Policy.

What Personal Information We Collect

• Identifiers & contact details: name, email address, telephone number, billing and shipping addresses.
• Order & transaction data: items purchased, order numbers, purchase history, delivery preferences, payment confirmations (processed via our payment providers).
• Account data: login details and security information (if you create an account).
• Customer support data: information you include in communications with us (e.g., emails, forms).
• Usage data & cookies: device, browser, IP address, network information, and how you interact with our website, emails, and ads. Collected via cookies, pixels, and similar technologies.
• Marketing preferences: your consents and choices (e.g., email/SMS opt-ins and opt-outs).

How We Collect Personal Information

• Directly from you: when you place an order, create an account, contact customer service, or subscribe to marketing.
• Automatically: via cookies and similar technologies when you browse our website or interact with our emails/ads.
• From service providers: e.g., e-commerce platform, payment processors, analytics, customer service tools, fulfilment and delivery partners.

Legal Bases for Processing (UK/EU GDPR)

Where UK/EU data protection law applies, we rely on the following legal bases:

• Performance of a contract (Art. 6(1)(b) UK/EU GDPR): to process orders, take payment, deliver products, handle returns and customer service.
• Legitimate interests (Art. 6(1)(f)): to operate, secure, and improve the Services; prevent fraud/abuse; personalise basic experiences; and market our products (you can opt out of direct marketing at any time).
• Consent (Art. 6(1)(a)): for certain cookies/analytics, email/SMS marketing, and similar activities where required. You can withdraw consent at any time.
• Legal obligations (Art. 6(1)(c)): to comply with tax, accounting, consumer protection and other laws.

How We Use Personal Information

• Provide the Services: process payments, fulfil orders, deliver items, provide customer support, operate your account, manage returns/exchanges.
• Communications: send order, delivery, and service messages; respond to your queries.
• Marketing: send offers and updates by email/SMS/post (where permitted). You can opt out at any time (see “Your Rights”).
• Security & fraud prevention: monitor and protect our website, users, and business.
• Improvement & analytics: understand usage and improve performance and user experience.
• Compliance: meet legal and regulatory requirements and enforce our terms.

Cookies & Similar Technologies

We use cookies, pixels, and similar technologies to operate and improve our website, remember your preferences, run analytics, and measure marketing effectiveness. You can control cookies via your browser settings. Blocking some cookies may impact site functionality. For cookies used in connection with our e-commerce platform, please also see the platform provider’s cookie information (e.g., Shopify’s cookie policy).

SMS Messaging (Where Applicable)

If you opt in to SMS updates, we use your phone number to send order notifications (including checkout reminders), transactional messages, and occasional offers. Opt-in data and consent are not shared with third parties other than messaging providers solely to operate the programme. You may opt out at any time by following the instructions in our messages.

How We Share Personal Information

We share personal information only as needed for the purposes above, including with:

• Service providers: e-commerce platform, payment processors, customer support tools, IT/hosting, analytics, fraud prevention, and authorised fulfilment centres and logistics/delivery partners (to prepare, ship and deliver your order).
• Business/marketing partners: to deliver and measure advertising (subject to your consents and choices).
• Group companies/affiliates: where necessary to operate our business.
• Legal/compliance: to comply with law, enforce our terms, or protect rights, property and safety.
• Corporate transactions: in connection with a merger, acquisition, or similar event.

We do not use or disclose sensitive personal information to infer characteristics about you.

International Transfers

Your information may be transferred to, stored, or processed in countries outside your country of residence. Where required, we use appropriate safeguards such as the European Commission’s Standard Contractual Clauses and/or the UK International Data Transfer Addendum.

Security

We implement appropriate technical and organisational measures designed to protect your personal information. However, no security measures are perfect, and we cannot guarantee absolute security. Please avoid sending sensitive information over unsecured channels.

Retention

We keep personal information only as long as necessary for the purposes described above, including to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights

Depending on your location and subject to legal requirements, you may have the right to:

• access/know the personal information we hold about you;
• request correction or deletion;
• restrict or object to certain processing (including objecting to direct marketing at any time);
• receive a portable copy of your information;
• withdraw consent where processing is based on consent;
• appeal our decision if we decline a request, by replying to our response; and
• lodge a complaint with your data protection authority (in the UK, the Information Commissioner’s Office).

You can exercise your rights by contacting us using the details below. We may request information to verify your identity. You may also designate an authorised agent, subject to verification requirements.

Marketing Preferences & Global Privacy Controls

You can opt out of marketing emails at any time via the unsubscribe link in our emails. If supported in your region, we will honour browser-based opt-out signals such as Global Privacy Control for applicable activities. We may still send non-promotional messages (e.g., order updates).

Children’s Data

Our Services are not intended for children, and we do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us so we can delete it.

Third-Party Websites & Links

Our website may contain links to third-party sites. We are not responsible for the privacy or security of those sites. Please review their policies before providing personal information.

Contact

Store Name: Carter Wear
Address: 2 Lansdowne Rd, Croydon, London, CR9 2ER, United Kingdom
Email: support@wearcarter.com
Phone: +44 204 577 2127
Customer Service Hours: Monday–Friday, 09:00–17:00 (UK time)

We aim to reply within 1–2 business days.

Last Updated

23 October 2025