This Cookie Policy explains how Carterwear (“we”, “us”, “our”) uses cookies and similar technologies on our website (the “Site”). It should be read together with our Privacy Policy. By clicking “Accept” on our cookie banner or adjusting your preferences in “Cookie Settings”, you consent to the uses described here (except for strictly necessary cookies, which are always active).

What Are Cookies?

Cookies are small data files placed on your device when you visit a website. They help the Site function, improve performance, remember your choices, and support analytics and advertising. We also use related technologies such as pixels, tags and local storage (“cookies” collectively).

How We Use Cookies

• To run the Site: enable core features such as page navigation, shopping basket, checkout and security.
• To measure performance: understand how visitors use the Site so we can improve it.
• To enhance functionality: remember your preferences (e.g., currency, size, login state, consent choices).
• For marketing (subject to consent): show relevant offers, cap ad frequency, and measure the effectiveness of our campaigns.

Legal Basis

Under UK law, we rely on consent for non-essential cookies (analytics, functional beyond essentials, and advertising). We rely on legitimate interests for strictly necessary cookies that keep the Site secure and operational.

Cookie Categories We Use

CategoryPurposeExamplesTypical DurationPartyStrictly NecessaryCore site functionality, security, basket/checkout, consent storage.cart, checkout_token, secure_session, consent_preferencesSession to 12 monthsFirst-partyPerformance / AnalyticsAggregate statistics on visits, traffic sources, and navigation._ga, _gid, _gat or equivalent analytics identifiers24 hours to 2 yearsFirst- & third-partyFunctionalRemember settings and choices (e.g., currency, locale, saved items, chat).locale, currency, wishlist, chat_session1 month to 2 yearsFirst- & third-partyAdvertising / TargetingDeliver relevant ads, limit repeats, measure campaign performance._fbp, _gcl_au, ads/ga-audiences, third-party ad platform IDs3 months to 13 monthsThird-partyEmail/SMS ExperienceIdentify cart activity for service/transactional messages (e.g., checkout reminders) where you have opted in.cart_reminder, email_capture, sms_optin_state7 days to 6 monthsFirst- & third-party messaging providers

Note: Cookie names, providers and lifespans may change over time as we improve the Site. Your “Cookie Settings” panel (see footer) always reflects the current state.

Third-Party Cookies

Some cookies are set by third parties that provide services to us (e.g., analytics, customer support tools, and authorised fulfilment/logistics and advertising partners). These providers may process data outside the UK/EEA; where required, we put appropriate safeguards in place (e.g., standard contractual clauses). Please review their privacy/cookie notices for details.

Managing Your Preferences

• Cookie banner / settings: Use the “Cookie Settings” link in our footer to accept, reject or fine-tune non-essential cookies at any time.
• Browser controls: Most browsers let you block or delete cookies. See help pages for Chrome, Safari, Firefox or Edge. Blocking some cookies may impact Site functionality.
• Advertising choices: You can opt out of interest-based advertising via YourOnlineChoices (EU/UK) or the NAI opt-out.
• Global Privacy Control: Where supported, we will honour browser-based signals such as GPC for applicable activities.

Do Not Track

Some browsers offer a “Do Not Track” (DNT) setting. As there is no common industry standard, our Site may not respond to DNT; please use the controls described above.

Updates to This Policy

We may update this Cookie Policy from time to time. We will post changes on this page and update the date below. Material changes may be highlighted on the Site.

Contact Us

Store Name: Carter Wear
Address: 2 Lansdowne Rd, Croydon, London, CR9 2ER, United Kingdom
Email: support@wearcarter.com
Phone: +44 204 577 2127
Customer Service Hours: Monday–Friday, 09:00–17:00 (UK time)

We aim to reply within 1–2 business days.

Last Updated

23 October 2025